how to know your search engine optimization specialist is doing as expected

SEO Performance Measurement Tools 5 Metrics,How to know your SEO is doing as expected?

SEO services cost a lot nowadays, every firm is searching for the right agency to perform search engine optimization for their website. And the cost is incontrollable it starts from one hundred dollars per month up to maybe thousands and the reason is that 75% of users will never scroll past the first page of Google search results? That’s a scary statistic when you consider the immense level of online competition. It’s not just about having a website, it’s about creating an online presence; becoming an authority in your field, and making sure Google rates your site for all the right reasons.

Well, some people think that building a website is enough and it will rank itself well on its own, but that’s surely not right, building a website is like creating a castle in the desert, It EXISTS somewhere but how can we reach it. It needs some roads, and optimizing your rank on the Google search engine is the biggest and main road driving traffic to your site.

We will not discuss how to achieve this or what you should do to optimize your website presence on search engines.

Here are sites that will give you the metrics to tell if your website is doing as expected or not

 Alexa

Alexa is a website owned by Amazon, Alexa is one of the guaranteed sites that will give you an accurate rank for your site both globally and locally

They also have a good SEO guide they give for free, and in case you go for a paid subscription they will give you precious data that’s really really helpful for your site.


Pingdom

Nobody Likes a Slow Website. Monitor your website's availability and performance for free with Pingdom and always be the first to know when your website is down. No installation is required. Pingdom Makes your websites faster and more reliable with an easy-to-use web as they give you wonderful stats like performance grade, page size, load time, page requests, tips to improve page performance, what’s optimized on-site, etc... 


SimilarWeb

Grow your market share and website traffic with SimilarWeb's digital market intelligence platform. Compare any website traffic statistics & analytics.

SimilarWeb offers market intelligence solutions to :

  • Track your market share

  • Make the right strategic decision

  • Optimize your digital effectiveness

  • Discover trends as they happen

  • See all your competitors' traffic

  • Win your market

What else may you need?!


GTMetrix

GTmetrix gives you insight into how well your site loads and provides actionable recommendations on how to optimize it. GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers actionable recommendations on how to fix them.

“IT IS A LONG FACT THAT A READER WILL BE DISTRACTED BY THE READABLE CONTENT OF A PAGE WHEN LOOKING AT ITS LAYOUT.”

Md Sumon Mia

CheckPageRank

Well, some say this site is outdated, or its methodologies are outdated but it still gives you good domain analysis





Using all these sites together you can have all these upcoming statistics:

  1. Global Site Rank

  2. Country Rank

  3. Category Rank

  4. Audience geography

  5. Bounce rate

  6. Daily Pageviews per Visitor

  7. Daily time on site

  8. Traffic overview

  9. Traffic sources “Where your visitors come from”

  10. Competitors or similar sites

  11. Where do they go next

  12. Top sites linking in

  13. Top keywords from search engines

  14. Audience demographics “who visits your site”

  15. Audience interests

  16. Page size

  17. Load time

  18. Page requests

  19. Pagespeed score

  20. Yslow score

  21. Dead Links removal 

  22. Improve page performance tips

  23. Google PageRank

  24. CPR score

  25. PR quality

  26. External backlinks

  27. Referring domains

  28. Indexed URLs

  29. Trust Metric

  30. Page Authority



Although some of these stats need a paid subscription, most of them are free. You can use them to check your current performance and fix what needs to be fixed, in case you don’t know what to do or you just created your new website and need tips on how to improve your SEO ranking and site performance yourself without needing any employees or agencies, then you should follow the instructions and tips in this links:

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